Mission: On the Upside exists to show off the great people doing great things in their communities and to prove that, even in troubled times, it’s easy to find people helping.
As a brewery, it’s easy to show off how fun we can be, but in reality, there’s a lot more to us than just a great party. We are also deeply passionate about our people and our community. On the Upside exists as a platform to show off this part of who we are. There are so many amazing people doing amazing things. Our success as a brewery has given us a valuable platform from which to be heard, and with great power comes great responsibility. Time to hold up our heroes!
On the Upside is a quarterly newsletter written by our four owners, Sam Cruz, Jerry Gnagy, Andrew Ott, and Adam Watson. Each newsletter shares what Against the Grain has been up to each quarter in the philanthropic field. It also highlights our quarterly Looking Up Grant recipient.
The Looking Up Grant is a sector of On the Upside that is structured to award $2K each quarter to a new community-driven project that falls within one of the following focus areas: health, inclusion, environment, and education.
Since 2018 we’ve awarded grants to the Kentucky State Parks Foundation, Semple Elementary School, New Roots, Louisville Grows, Canopy, Saving Sunny, Dress for Success, Rhythm Science Sound, Summerbridge Louisville, and St. Joseph of Arimathea Society.
Sign-up to receive our quarterly On the Upside newsletter today and also check out our archive of On the Upside Podcast episodes from 2018.
LOOKING UP GRANT APPLICATION
The Looking Up Grant is structured to give away $2K each quarter to a new community-driven project that falls within one of the following focus areas: health, inclusion, environment, and education. Health projects should impact the community at large and might include exercise initiative or food and garden projects. Inclusion projects should strive to bridge the gap between communities to create a more integrated city. Environment projects might consist of beautifying neighbors and parks via clean up efforts or art installations and murals. Education initiatives can range from k-12 and adult education and have some measurable outcome i.e. participants will learn to sew, read, write, paint, etc.
The Looking Up Grant will fund projects that are small in scope and that directly impact the community. We are interested in projects that can be completed within 12 months of receiving funds.
Funding is available to both individuals and organizations who want to make a difference in our community, and though we prefer a 501c, we do not require an EIN to apply.