You wanted refreshment? We got it! You wanted alcohol? We got it!
You wanted more fruit than Carmen Miranda’s Derby hat? We got it!
After all this hub-bub about the seltzer market skyrocketing, it was only appropriate that we killed the category by putting the lime in the coconut and shaking it up to make a high octane fruit soadie for your carnal pleasure. Peaches give us the “P,” blueberries add in the “B,” and to finish it off raspberries for the “R.” Thus we have PBR! What else would we call it?